If you're seeking methods to boost your revenue, consider incorporating private label cosmetic products into your product range. This approach offers a fantastic opportunity to expand your offerings, establish your brand, and increase profits at minimal costs.
Private label packaging involves manufacturers who sell and brand products under your own brand name. Virtually any manufactured product can be obtained through private labelers. Private label products are ubiquitous in retail, with store-branded items in Trader Joe's, CVS, Target, Costco, and other retailers often being produced by private labelers and labeled with the store's name, such as Costco's "Kirkland Signature" or Target's "Good & Gather."
Private label cosmetics (PLC) is an aspect of private label packaging that focuses on the cosmetic and beauty markets. Products from these companies will quickly fill any hole in your cosmetics line. And using PLC products is a low-cost way to quickly test your target market with new offerings without the expense of research, production, and product testing.
Private labeling is quite prevalent in cosmetics; you’d be surprised how many of your competitors are using private labeled products to augment their cosmetic and beauty product lines.
A good example is private label makeup. Contract with the manufacturer, and within a few weeks you’ll have proven products branded in your name ready to go to market.
And if you think private label cosmetics are just for cosmetics manufacturers, think again!
Private Labeling for Spas and Salons
If you’re a spa, salon, or other body-care establishment, think about private labeling your own line of branded products to sell to your clients. It’s easy to do and is quite lucrative!
The salon and beauty industries are by their nature very social. You have a captive audience for an hour or two that likes to chat. Use your branded skincare and hair care products on them as you perform your services. While you do so, it gives you an opportunity to gently upsell them on your products. Many of these clients will purchase your branded products for use at home.
Not only are they paying for your branded beauty products while they’re at your salon, they are also purchasing your branded products for use at home. With a clientele that returns on a regular basis, you couldn’t ask for a better opportunity!
The Benefits of Private Label Cosmetics
There are a lot of good reasons for using private label cosmetics. Chief among them is being able to quickly get up and go for very little cost.
Here are 6 reasons to consider Private Label Cosmetic Packaging:
- A low-cost way to add new products quickly and easily.
- Higher profit margins – no development or production costs.
- Products are already formulated – no need for development or testing.
- Products are branded under your name.
- Products are retail ready.
- Low-cost way to test the market.
Private labeling is popular because it’s so easy to jump into the game. And it’s profitable. In fact, many of your competitors are using private labeled products against you, and why not? For very little cost and commitment, you can quickly test new markets and find out if adding new products to your lineup makes sense.
And if you’re a start-up, private labeling is a great way to go! You can be up and running quickly. Let the private labeler do your manufacturing. The cost and time savings from not having to invest in production, equipment and employees can be put into areas like sales and marketing, areas that really make a difference to your bottom line.
What’s not to like?